Logo, Manual, Videos & Web
Anime is a product of commercial and cultural entertainment of great expansion, a phenomenon in masses, it's aimed at all ages, from children, adolescents and adults with complex plots that cover different genres like romance, adventure, science fiction, literature, sports, horror, fantasy, comedy, children's stories and many more.
ANIMIRU comes from merging two words: Anime and Miru ("look" in Japanese), it seeks to represent this wonderful and complicated narrative genre, bringing people from all over the world to this mixture of Japanese and Western cultures. Concept, logo, corporate manual, videos and website were developed for the fictional TV channel ANIMIRU.
The color palette was inspired by hair color of anime characters, which are usually the same as their eyes and are recognized by emphasizing the nature of the characters. The brand uses seven shades to express the variety of contents.
There is a great variety of graphic symbols that appear in anime. These help to identify, represent and develop different characters, items, groups and entities, they add depth and complexity to the story, they make the world presented authentic and the audience identifies with them.
The next pattern aims to reflect the wide range of symbols that enrich the anime, it consists of 48 different symbols from 24 anime.